Custom Shopify experience for Hessaire Products — evaporative coolers, mini-split heat pumps, and a deep parts catalog. Mega-menu UX and technical product discovery built for buyers who need the right CFM, part, or heat pump fast.
Industry: Industrial Cooling · Parts CatalogPlatform: ShopifyDuration: 5 months
Hessaire Products, Inc. (hessaire.com) manufactures premium evaporative coolers, mini-split heat pumps, ventilation, and replacement parts. Buyers range from DIY homeowners to commercial installers who need structured navigation by airflow (900–5300+ CFM), product family, and spare parts — not a generic fashion theme.
A complex technical catalog is only useful if shoppers can find the right cooler, heat pump series, or replacement part quickly. Hessaire needed Shopify IA, mega menus, and PDP templates that surface specs and support content — plus a partner who would stay on after launch for enhancements.
Complex parts and cooler catalog with technical specifications
Mega menu and category hierarchy across Mobile Cooling, Mini-Split, Parts
Mobile-friendly discovery for CFM ranges and accessories
Support content (manuals, troubleshooting, warranty) tied to shopping
Long-term design and development support after launch
Our Solution
How Expound Coderz delivered
Expound Coderz built a custom Shopify storefront with structured navigation, parts-focused collection templates, spec-aware PDPs, and performance optimization for an image- and document-heavy industrial catalog. We continued on retainer for design and coding enhancements.
Custom mega menu and collection architecture for coolers and parts
PDP templates oriented around technical specifications and support links
Search and browse UX for CFM ranges, families, and accessories
Performance tuning for catalog and media-heavy pages
Post-launch support retainer across design and engineering
Approach
How we worked
Catalog IA workshopMapped Mobile Cooling, Mini-Split, Parts, and Support into Shopify navigation.
Theme & mega menuCustom theme system with deep menus that stay usable on mobile.
Spec-first templatesCollection and PDP patterns for technical buyers and installers.
Content & supportWired manuals, troubleshooting, and warranty paths into the shopping journey.
Launch & retainershipGo-live plus ongoing design/dev partnership for continuous improvements.
Results
Measurable impact
A scalable Shopify storefront with clearer product discovery, professional industrial UX, and over a year of continued partnership. Hessaire buyers can navigate coolers, heat pumps, and parts with confidence from hessaire.com.
Structured mega-menu UX for coolers, heat pumps, and parts
Faster path to the right CFM range or replacement part
Spec-oriented PDPs aligned to technical purchasing
1+ year of active design and development engagement
5.0 partner rating reflecting delivery quality
1 yr+Active engagement
5.0Partner rating
PartsCatalog UX rebuilt
TechSpec-first PDPs
"I have worked with Expound Coderz Pvt Ltd for almost one whole year across multiple design and coding projects. They do great, and are very professional."
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